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Organic eco clothes. Independent and sustainable fashion brand from Europe.





We take your privacy very seriously. This document outlines how we collect and use your data, and gives you information about your rights.



Dear Freedom is a clothing designer, manufacturer and retailer brand that operates under the legal name of UAB “Primes”, that is represented by general manager Rasa Barkauskiene with a registered address of Vytenio g. 54-306, Vilnius 03229, Lithuania. This privacy policy covers the use of data by UAB Primes. You can contact us via e-mail, other contact details can be found here. 

For legal purposes, Dear Freedom (UAB Primes) is known as the ‘data controller’.




We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.





When you place an order online


When an order is placed we gather all the information needed to process it. (For example: name, email, postal address, billing address, card number or other payment method details, contact phone number. We also captured your IP address for fraud check purposes only).


Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


When you opt in to receive marketing communications from us

There are several ways you might do this, for example:

  • using an online form;

  • giving your details to staff in store and explicitly telling them you want to receive emails;

When you first sign up for emails we will send you a welcome email to make sure you want to receive emails from us. You can opt out of email marketing at any time by clicking the Unsubscribe link at the bottom of any email, or opt out of any marketing by contacting customer services.

When you make a transaction in store

When you shop in store you might be asked for your email address (and sometimes your name, address details, phone number). We do this so that we can understand and serve our customers better, and to make sure we know which offers you qualify for. You are not obliged to give this information and we will never send you an email promotion unless you have opted in to receive emails.

When you contact us

We sometimes keep records of communications we have with you so that we offer the best service to you and so that we can refer to them at later date if we need to. As with all sensitive data, we keep these details securely.

Using cookies on our website

See our separate cookie policy for detail about cookies and how we use them.


When you place an order online

For marketing purposes we also use transaction data to analyse customer behaviour and to ensure we send you the most appropriate marketing (we don’t send you emails unless you ask us to). For example,

  • if you buy a certain product we might send you information relating to other products based on your purchase history;

  • if we want to know how many customers live in a certain area, we might generate a report to find that out.

The legal basis we use for processing data for marketing purposes is called ‘legitimate interest’.

When you opt in to receive marketing from us

We use any data you provide to us (at any time) as way to send you the most relevant marketing. For example:

  • if you have provided us with your date of birth we might send you a birthday offer;

  • if you have given us an address in a certain area we might let you know about a new store opening.


If you have not made a transaction with us, but you have opted in to receive marketing by email or any other method the legal basis for processing is called ‘consent’.

We will keep personal data unless you tell us you no longer wish to receive marketing from us, in which case we will remove your opt-in, but keep non-transactional data for twelve years afterwards in case you change your mind.

When you contact us

We only use this data to answer your query, to refer to at a later date if necessary and to train our staff. We have a legal obligation to keep any recorded data for six years after which time it will be deleted from our databases.



You have the right to access your personal data (to ask us what information we hold about you).
You have the right to ask for your data to be deleted or corrected.
You have the right to ask us to stop processing your data.
You have the right to stop receiving marketing from us.


For all of the above, please do get in touch. Where we are obliged to comply with your request we will do so as quickly as possible.




We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 




If you have a question or complaint about the way we use your data please contact us.

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