is a celebration of individualism

We are a brand that fully embraces individuality and personal style. We design timeless well-made pieces for women who are not afraid to be different, for we are different.

Our firm belief is that beauty and confidence is something that comes from within. 

WHO WE ARE

THE FRIENDS

ABOUT

US

We always wanted to create a brand, that at its very core, celebrated natural beauty and the female form.  A “real” women. 

Our aesthetic targets discerning, intelligent women looking for functional trend driven pieces. Each garment is meticulously designed with a timeless and contemporary quality. 

THE

 

CONCEPT

Our brand was a direct response to a gap in the market, which lacked well made “fashion staples”.

 

We are inspired by cultural references and architecture. Clean lines and strong block colours provide the DNA of our designs. We want to inspire women with an authentic message, one that transcends fashion and trend. How we dress is about individual choice, uniqueness and personal   “freedom”.

BRAND

 

 

VALUES

DF is a brand that endeavours to work, where possible, with natural ethically sourced fabrics.  We aim to reinforce our message by selecting local brand partners that share similar values. We are friends that design with integrity.

We are a brand that recognises individuality and Freedom.

We are a brand with a message. 

Dear Freedom creates for a woman who is free inside and out. Our creative goal is to ensure that the environment we live in is also free from abuse. We prioritise responsible production as we strongly believe that inner beauty is as important as your looks. We consciously don’t use animal fur in our production  - ‘Beauty requires sacrifice’ is outdated thinking.